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Malibu Rum

Another worldwide Bajan drink is Malibu. Malibu is distributed worldwide and is iconic for it’s many different cocktail mixes. Malibu is different to other types of rum in Barbados with extracts of coconut added. Malibu originated from the island of Curaco where it used to simplyfy the making of Pina Coladas by bartenders. The rum later moved to Barbados where the rum was made by the West Indies Distilleries Ltd. The Bajans made the rum their own by improving the flavours and ingredients of the drink. The popularity of the drink soon caught on with Malibu becoming another iconic rum.

Malibu formerly has a beach club located in Barbados. In this location many different holiday makers were able to enjoy the spectacular, tropical scenery whilst enjoying a refreshing Malibu. The beach club was located 5minuites away from Bridgetown port, however, it has recently been replaced by the Cockspur beach club.

Malibu is a worldwide brand with a big presence in the drinks market. Malibu respect their roots greatly with a recent advertising campaign depicting the Caribbean life, with the slogan “Seriously Easy Going” featuring heavily. This shows the importance of Barbados for Malibu.

There are a variety of different Malibu flavours available to the world. The following shows each type and flavour of rum:

Malibu Swirl
Combines the vintage Malibu taste but with the flavours of Strawberries and Cream.

Malibu Sundae
Combines the Malibu taste with flavours of Chocolate Ice Cream

Malibu Fresh
Combines the vintage Malibu taste with “Fresh” mint flavours.

Malibu Sunshine
Combines the Malibu flavours with lemon and citrus flavours

Malibu Pineapple
Malibu great taste with pineapple flavourings

Malibu Tropical Banana
Tropical Banana flavourings added to the great taste of Malibu.

Malibu Passion Fruit
Passion fruit flavourings added to the Malibu taste.

Malibu Island Melon and Mango
The tropical melon and mango taste added to Malibu

Malibu Island Spiced
Combines Malibu with vanilla, cinnamon, and spices.

Malibu Red
Mixture of Caribbean Rum with silver Tequila.

Malibu Black
Smooth Coconut flavour with less sweetness.

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Name: Malibu Rum

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